Thought Leadership Blog

The HRS Thought Leadership Blog delivers validated findings, visionary perspectives and op/ed commentaries related to HR, Leadership, Organizational Development and Employment Law. To enjoy the full volume of available articles, please enter topic keywords in the search box to explore our body of work. Articles are regularly presented by the HRS team and guest experts.


Unsubscribe Me!!! Too Many Newsletters? A Quiet Separation Beats a Kick to the Curb!

Getting pummeled with newsletters?  Of course you are. We all are.  While many senders are deploying shotgun approach with rapid fire muck and will never notice your unsubscription, many will receive a bold type alert of your action and will be instantly insulted.  
 
Today’s social media and technology often allows the filter of incoming information with discretion and ease, so why send a deliberate insult?  Those who prefer the insult are alive and well and they shall stop reading here. Those seeking diplomacy will continue reading. 

As both example and shameless plug, HRS e-News boasts less than 1% unsubscription rate and a 10% rising subscription rate annually. We accomplish this by distributing only 2-4 newsletters annually, and we use headlines, organization, provocative editorial and concise relevant content to get the reader in and out quickly with appreciated value. Nevertheless, a few will unsubscribe. When approached regarding the unsubscription, the most common answer has postured upon too many newsletters and too little time. Many newsletters are never read. 

As in many organizations, every unsubscription is noticed and monitored by our key team. Some of these unsubscribing geniuses sell to us, enjoy our donations or have subscribed us to their newsletters without our consent. In most mass mailings the link to unsubscribe is typically present only in sender avoidance of the internet “blacklist.” Our team has learned that unsubscribers may lack knowledge of outcomes; however, many recipients of the controversial unsubscription are insulted by the act or consider it buffoonery. Please think it through. 
 
A better time-saving and relationship-saving fix exists. Rather than taking time to open the newsletter and navigating the quagmire of unsubscription clicks which may very well get you negatively noticed, use technologies to vanish the unwanted more quickly.  If you are receiving infrequent correspondence from a sender, the best use of your time is probably to ignore or delete.  If frequent, please be aware that your unsubscription may be ineffective, and deploy your inbox filter rules to reroute the sender to another folder, a clearly labeled folder which distances itself from your normal viewing panes. You may offload the correspondence for future viewing opportunity, or perhaps you may send it to Siberia.  Should you find yourself annoyed by this onslaught of the uninvited, consider your filtering as the letter wrote but never sent.  Take comfort that a well-executed filter will absolutely clean up your inbox and ease your busy workday.

Facebook and other social media platforms can be even easier. Sans a business policy to do so and mutual understanding beforehand, to unfriend someone is quite the middle finger. Facebook allows us 10 levels of unsubscription which the other party may never notice, so why not use them?  There are no “take backs” on the blatant unsubscription or unfriend, so ponder the outcomes of your next move. 

HRS delivers organizational communications with expert guidance in social media practices, conflict management, technology use and internal/external information flow. 

Jessica Ollenburg - Friday, September 21, 2012